Ventura County Business Marketing | Quarterly Publication by


Create a Great Business Strategy By Asking Yourself These Three Questions

Starting a business is the dream of many people. Today, strategy has become the foundation for everything people do in their industries. The main aim of this article is to assist product managers efficiently innovate and build their products and services. Product managers play a critical role on most technology companies. To control the future of their businesses, they manage ideas. Also, they are responsible for building a product roadmap that aligns strategy to their product goals.

Whether you want to achieve a successful launch of a new product at a startup, or you want to grow an existing service at an established business, strategy is what will assist you see your future and help you achieve your goals. However, you may not recognize the importance of having a business strategy. A good strategy will help you to prioritize your tasks and goals, as well as the plan for its future. To create a brilliant business strategy, it’s advisable to ask yourself these 3 critical questions:

  • Why? You need to ask yourself why you are doing what you are doing. Understanding your motivations will help you to clarify your plans.
  • When?  Clear timelines and deadlines are what separate goals from dreams. Each goal you set should have a reachable target date and be approached with a sense of urgency.
  • What? You need to be able to define each goal you set and prioritize it according to its impact on the business. Once you have established these goals you can then begin to break them down into smaller, actionable chunks.

After answering these questions, move forward and pin down the nitty-gritty details of the task ahead of you. Break down the “what” into more actionable tasks, and then allocate the resources against the task to be completed.

As time goes by, keep your strategy in front of you. Make sure every decision you make is in alignment with it. There’s no getting around it. Strategy will always be the fundamental to your success. When you begin to incorporate it into everything you do and every decision you make, you’ll be able to work with real purpose and progress toward accomplishing your goals.



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